Author
CEO, Livly · Author of Outcome System Result
Adam McCombs is a technology executive, educator, and product innovator with more than 20 years of experience scaling SaaS companies and leading cross-functional teams at the intersection of AI, software, and operations. He is the co-author of Outcome System Result and the architect of the OSR standard.
Adam earned his undergraduate degree in Accounting and MIS from the Carlson School of Management at the University of Minnesota and an MBA from the Mendoza College of Business at the University of Notre Dame. He began his career as a Senior Product Manager at Cisco Systems before founding JumpForward, a SaaS startup acquired by Vista Equity Partners in 2016. He has since served as CPO at LINQ, Vantaca, and the Center for Internet Security, and as Co-Founder and CPO of Livly. Today, as CEO of Livly, he leads AI-powered Resident Operations across the multifamily industry. He holds U.S. Patent 11,610,445 and has taught Management Information Systems at UNCW.
Co-author
Author of The Nonprofit Outcomes Toolbox · Co-author of Outcome System Result
Robert M. Penna, Ph.D. has spent his career studying what makes outcomes real versus illusory in complex systems. His foundational work on outcomes measurement gave OSR its lens for tracking how value actually changes across Behavior, Attitude, Condition, Knowledge, and Status.
A graduate of Fordham University with a Ph.D. from Boston University, Robert is the author of The Nonprofit Outcomes Toolbox (Wiley, 2011), Braided Threads (Routledge, 2018), and Outcome Frameworks (Rensselaerville Institute, 2004). His writing has appeared in the Stanford Social Innovations Review and the Philadelphia Social Innovations Journal, and he has presented to organizations across the United States, Canada, Poland, Switzerland, Kenya, Saudi Arabia, and Australia. He has taught nonprofit management and political science at the University of North Carolina, Wilmington.
The work
The book is the foundational reference for the OSR standard. Five hundred pages, fourteen chapters, a five-tier causal architecture.
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